F
or Avnet, we have launched the world’s first customer loyalty program with an NFC ring. The ingredients of the success story: mysterious mailings, a talking website and exclusive events for the chosen Ringleader. Only those who ask the questions of the Ringmaster prove themselves worthy of the Ring.
All the communication channels of the Ringleader campaign have won numerous international awards, including double gold for the “Swiss Dialog Marketing Award” and gold for the “Golden Award of Montreux”.