The digital economy in Vietnam changed a lot in the last years. Europe develops year by year – Vietnam is making huge steps quarter by quarter. 2013 the industry leaders gathered together for the first performance marketing conference in Ho Chi Minh City.
“Performance based digital marketing” 2013 has set the agenda. The first affiliate network, email strategies, convergence, cross-media tracking. Key note was held by Peter Rehnke, email marketing evangelist from central europe.
Talking about customer journey tracking, customer lifecycle automation, lead generation, database marketing and big data. Peter Rehnke served for more than 20 years as PR and marketing director in fortune 100 companies as well as international top 5 marketing agencies.